Enter-Active at MinnPost
This is a generation of interactive users. Nowadays it’s not just about telling the news, but showing it with maps, photos, audio files, databases, etc. Users want to see the materials for themselves, not just believe what the reporter has to say about it. But with the lack of interactive content on Minnpost, editors of the site might want to enter-the-active part of multimedia journalism at Minnpost to keep their readers interested, active and coming back.
When I last took a look at the content pages on MinnPost, those interactive tools were missing.
News articles were bare, only still photos and texts…where’s the proof? Where’s the pudding? Where’s is that side bar option for me to play with different ideas with maps and other cool things that pop out and make the site worth coming back to?
But, maybe Minnpost gets a A for effort for redeeming themselves with the online job database? In these times, I’m pretty sure the database gets a lot of local users.
And although the job database is good touch…it’s surely not enough for users to get their interactive news meal from Minnpost.
Some ideas for the editors would be to require reporters to do more than just contribute text. Push reporters for a copy of the documents from the press conferences or investigative stories, urge them to obtain maps from the scene that they could turn into a interactive visual for readers on their post, convince them to create databases of their content.
All these things will surely add more pizazz to the site, while also making sure readers come and STAY at MinnPost.com So come on, Minnpost ENTER-ACTIVE content on your site.
